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Indulgence, elegance, and warmth – these are the cornerstones of Masodo, the luxury hot chocolate brand that takes you on a journey beyond taste. Drinking Masodo hot chocolate is an experience that transcends the ordinary, from the moment you take your first sip, you'll be transported to a world where cocoa takes center stage. As such it requires a visual identity that reflects this vibe & their values.
This project presented the challenge of focusing on a brief that asks us to develop a luxurious visual identity that will appeal to Gen-Z/Millenial hot chocolate lovers & reflect Masodo's tone of voice. We are to deliver a , stylescape, brand breakdown, visual identity & branding implementation mockups of our visual identity in action.
INTRODUCING OUR
STYLESCAPE
1.
This stylescape is our starting point, it helps present the visual language direction of the project. We want our visual identity to appeal to our demographic of millennial's & Gen-Z (18-42 year old's). Reflecting a luxurious tone of voice. Ensuring we exude elegance & transcendence.
INTRODUCING
OUR BRAND
2.
This section introduces who our brand is.
It covers brand beliefs, mission statement,
values & tagline (All of which inform our design)
Brand Belief
We believe drinking hot chocolate should be an indulgent act of self care, that truly relaxes & transcends people.
Mission Statement
Masodo turns a simple cup of hot chocolate into an extraordinary adventure. Our goal is to redefine the art of sipping, by turning it into an act of luxury & self care.
Brand Values
Mastery, Transcendence,
Elegance, Self Care
Tag Line
Taste that transcends - Why this tagline? Our lush hot chocolate, creates a refreshingly, warm & dreamy experience, one so strong, it feels practically transcendent.
INTRODUCING OUR
BRAND IDENTITY
3.
We will now be introducing our brand identity
as a breakdown of the various branding elements. Now we are getting to the good stuff. 🤘
Cloud Motif Breakdown
our motif is a graceful, ethereal landscape portrait of clouds, reminiscent of the explosion of colour created, when hot chocolate ingredients are all mixed & stirred together. The motif is rendered in a renaissance style to to emphasis our brands transcendent brand value.
THE VISUAL IDENTITY
IN ACTION
4.
We will now see our identity in action, this section will be used to show our branding implemented across various mock ups. We will be applying the identity to multiple different touch points our customers would engage with buying our drink.
Masodo's branding is a vibrant tapestry that mirrors the kaleidoscope of hues formed as hot chocolate's ingredients meld. The color palette bursts with warmth, from rich cocoa browns to deep, shades of velvety creams, offering a visual feast that entices the eye and warms the soul. Our visual identity marries elegance and transcendence, just as Masodo's hot chocolate does with its ingredients. The design elements are an ode to the exquisite dance of colors in a cup of Masodo's hot chocolate.
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