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In an effort to challenge the limits of the best customer service an airline can offer, Starflyer Airlines are launching Nova, their new premier business class. The airline requires a new visual identity, one that elevates their passengers experience & is distinct from their usual branding. Starflyer airlines is focussed on making sure you blaze bright like a comet during your journey.
Nova ensures you blaze even brighter like a star.
I am required to create a business class sub-brand for Starflyer Airlines, one that appeals to 30-50 year old millennial & Gen-X'ers of means. Deliverables must include a luxurious, brand-appropriate visual identity (in-line with the existing parent company brand) & soft launch a campaign, that uses advertising & activations to target business class passengers.
This stylescape is our starting point, it helps present the visual language direction of the project. We want our visual identity to appeal to our demographic of 30-50 year old millennial & Gen-X'ers of means. Finding balance between feeling graceful & futuristic, as well as luxurious
& contemporary. Ensuring we feel refreshing, but still connected to the Star Flyer parent company.
This section introduces who our brand is.
It covers brand beliefs, mission statement,
values & tagline (All of which inform our design)
We believe travel should be an experience, that revolves around
you. Our passenger.
Grace, Space, Futurism,
Attentive, Luxury, Smart
We are a Japanese airline business class empowered by japan's culture of courteous hosting & hospitality to create a journey that focuses on & revolves around our passengers. giving each individual guest the space, attention & sense of luxury they deserve.
Blaze Brighter - Why this tagline. Part of the Starflyer mission statement reads "produce countless excellence like a comet" Our service elevates the elevates the excellence of our brand & ensures passengers blaze through the sky even brighter, making them feel like the stars that they are.
We will now be introducing our brand identity
as a breakdown of the various branding elements. Were starting to get to the good stuff. 🤘
THE VISUAL IDENTITY
We will now see our identity in action & applied to various mock ups. This section will be used to show our branding implemented. We will be applying the identity to multiple different touch points our passengers would interact with on their journey.
THE VISUAL IDENTITY
Here you will be able to see the soft launch activation ideas that have been developed to promote the brand, as well as how our brand identity is implemented across them.
Out of This World Home Run
Baseball is Japan's most watched spectator sport. The Nippon Professional Baseball League, boasts approximately 27 million fans — about 20% of the entire countries population. -CNBC - This activation makes us sponsors of NPB's regular season, we will also create a segment of the broadcast segment where a random audience member is selected to have the first pitch of the game/season. The winner receives a weekend getaway including tickets to Nagano, Japan.
Situated in various capitol cities, on starry nights, all around the world. These telescopes will be fixed on the angle of Orion, where people can marvel at the beauty of Sirius, the brightest star in the sky. This charming idea is sure to create a unique & unforgettable experience for users, cementing Nova as a memorable brand.
What better way to make our passengers feel like stars than to name one in their honour? Upon booking a ticket with SF Nova, we will register a star under their name & will then send them the certificate, reminding them of their importance to us.
In an effort to maximise our reach, we will be utilising large scale OOH advertising for our soft
launch. Making sure SF Novas stands out from the crowd, ensuring our brands personality shines
& our services that separate us from the rest are made clear to prospective passengers.
Our visual identity elevates our passengers experience by bringing more meaning to the company. All elements come together to create an identity that is both familliar, but refreshing & exudes our gracious, spacious & fututristic brand values. It ensures to signify that the journey truly revolves around SF Nova passengers, our stars.
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