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BBC Studios South Africa have tasked me with developing social media campaign content, for their popular show; Come Dine with Me. (Instagram, Twitter, Facebook, Youtube). The goal? To create lighthearted, scroll-stopping content, that would be sure to highlight our shows absurd nature & silly tone of voice. All content must be made specifically with a South African target audience in mind.
The aim of this project is to develop a series of long-form & short-form social content, that will air on BBC Studios South Africa's social platforms. The content, must reflect the show; Come Dine with Me's silly tone of voice. And all content must make sense to our South African target audience. We also need to abide by the clients visual guidelines.
NEW MENU ITEM ADDED!
TEASING A NEW SEASON
1.
Teaser Trailer for the highly anticipated new season of Come Dine With Me South Africa.
DAILY DOSE OF
scroll-worthy
CONTENT
2.
A selection of short-form video
content, created for the campaign.
NEXT UP:
LONG-FORM
CONTENT
3.
A selection of LOL, long-form video
content, created for the campaign.
MEME-ABLE
MOMENTS
4.
A selection of 'meme-arable', still
content, created for the campaign.
A COMPETITION
TO CAP IT ALL OFF
5.
Posts created for a viewer competition,
as part of the campaign (IG & FB)
The collaborative social media campaign with BBC Studios and 'Come Dine With Me South Africa' has yielded remarkable results, resonating positively with our audience. The engagement and reception have been nothing short of outstanding, with our creative posts capturing the essence of the show's humor and culinary flair. Memorable memes and videos have flourished, becoming a source of entertainment and conversation among our followers.
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