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Prepare for the ultimate Prime Video UK exclusive: "KSI: In Real Life." This documentary provides an exclusive peek behind the screens of the world's biggest social media sensation, and fans are buzzing with anticipation. Prime Video has entrusted me with the task of harnessing this excitement, crafting captivating social-first assets to promote this highly-anticipated project.
Our objective: crafting captivating social content for KSI: In Real Life, set to take TikTok by storm. We're diving into the documentary's treasures, blending existing footage with exclusive behind-the-scenes content, featuring talent and cast participation. From editorial videos to exclusive interviews, and even FOMO-inducing red carpet premiere pieces, we're here to give you a sneak peek like no other.
SNEAK PEEK AT THIS
BEHIND THE SCREENS
This phase of the campaign revolves around
creating posts that utilise the documentary
itself. I want to create snappy pieces that tease
the best moments from the doc, whilst also
creating some posts that use TikTok trends.
RED CARPET FOMO
This phase of the campaign, involves capturing & editing together footage recorded from the premiere of the event, with a quick 12 hour turn-around (next morning deadline). We captured a multitude of BTS footage & then used it to create sizzle reels & content.
The TikTok social media campaign for the Prime Video UK exclusive documentary, "KSI: In Real Life," has been a resounding success, igniting a surge of engagement and heightened interest. Through a strategic blend of behind-the-scenes snippets, talent interactions, and exclusive glimpses into the life of the world's top content creator, we've struck a chord with our audience. The campaign breathed life into the documentary's essence, fueling anticipation and excitement among viewers. It's evident that this endeavor has not only broadened the documentary's reach but also celebrated the connection between KSI and his fans.
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