Window Sign Mockup.jpg

Having pursued his passion of hair-styling to the styling hub of Milan, immersing himself into the culture & getting a hands-on, craft-oriented education in the art, Greenwich born Stanley Watts is ready to open up shop in his hometown.  This stylist is not solely influenced by the glitz & glamour of Milan. He is also inspired by authenticity & community. That's the twist that informed the identity I have designed. 

I created a strategic direction, guideline proposal, visual identity & services for the Stanley Watts brand, informed by my insight "tradition with a twist". Stanley watts is a new hair salon opening up in the new Greenwich Design District. Stanley values being cordial, classic informed, immersed & dynamic. So I created a classic, informed identity with a twist, followed by a dynamic launch campaign that brings people to his salon & immerses them in the culture

Store Front Wall Mockup.jpg

Phase 1 - Establishing the identity.

My creative proposition: "timeless with a twist" I have used a welcoming but professional colour scheme, contemporary but classic typography & a wordmark with a twist. I have tried to designed an identity that reflects Stanley's values & reflects his professional/cordial TOV.

3 Postcard Mockups.jpg
snacks.jpg
cosmetics.jpg
invited.jpg
reciept.jpg

Phase 2 - Share the News

I developed an integrated launch campaign that used platforms that would both reach out to Stanleys existing clients & the target audience who are not aware of his salon.  the campaign involves traditional advertising, social media & dynamic use of his salon space.

cinema ticket.jpg

Stanley Watts x Kino

My idea? short copy, advertising Stanley Watts on the back of cinema tickets for the Kino cinema prompting people to choose Stanley to get them ready for fashionweek, an event that requires good-looking hair. Why Kino cinema? synergy between two independent South London businesses.

SHOOT SESSION.jpg

Shoot Day

An opportunity to take his user experience above & beyond,
shoots day is about capturing these expertly crafted looks,
but not with your average iPhone, a professional photographer
will ensure to do these styles justice & photograph clients on site.

POSTERS1.jpg
POSTERS3.jpg

Phase 5 - Classic Advertising.

Using local - small scale billboards, as opportunities to wayfind & advertise.

Phase 5 - Classic Advertising.

Classic parallel posters around high traffic areas to bring awareness.