To create a NEW, compelling & persuasive 360 ad campaign for the 2017 movie Power Rangers.
One that rivals the existing lackluster campaign.
The movie revolves around the theme of community/family, connecting with them & trying to protect them.
-The existing campaign made little effort to connect with the target audience I.e.un-compelling & limited merchandise & activations
-The marketing material did not reflect the movies more mature tone
-To create a campaign with marketing material that better reflects the movie's meaningful/grounded theme of family.
-To create merchandise & activations that are connected to the movie but are also compelling & engaging with the target audience.