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The Brief:

 

To create a NEW, compelling & persuasive 360 ad campaign for the 2017 movie Power Rangers.

One that rivals the existing lackluster campaign.

My Insight:

 

The movie revolves around the theme of community/family, connecting with them & trying to protect them.

The Problem:

 

-The existing campaign made little effort to connect with the target audience I.e.un-compelling &  limited merchandise & activations

-The marketing material did not reflect the movies more mature tone

My Idea:     

 

-To create a campaign with marketing material that better reflects the movie's meaningful/grounded theme of family.

-To create merchandise & activations that are connected to the movie but are also compelling & engaging with the target audience.

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