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Hollywood is made here! Warner Bros Studio Tour Hollywood, offer visitors an epic expedition into the magic of movie-making. It moves people through the famous WB studio like they are a member of the crew. With such a rich history in the filmmaking industry, This is a must-do attraction for all film buffs.
I am required to create key art for the attraction
that is both captivating & reflective of the studios'
rich history & brand guidelines. This key art is to be adapted to various formats from social to billboards, even digital banners.
An Epic Expedition - (Version 1)
The client emphasized the use of the tour cart in the design. The aim of this identity was to focus on the cart & the journey it will take you on throughout the WB studio. I wanted to focus on all of the memories & instagrameable moments the tour had to offer. Whilst fun, the client felt this design was a little too overwhelming.
The Icon - (Version 2)
A different take on my original design, this identity focussed on the iconography of the WB brand. To be specific; the shield. I used the bottom of the shield as a mechanism to hold the Warner Bros. Studio Tour Hollywood logo. This identity brings this shield iconography to the forefront & really emphasizes the gold. Bringing about connotations of class & history. Ultimately the simplicity & effectiveness of my selected design, was a stronger choice over this identity.
Classically Contemporary - (Selected Design)
This identity was the winning design. I focussed on the interactive elements the attraction offers, as the aim is to attract guests to participate in the tour. I also incorporated some of its iconic landmarks (a priority of the client). The client wanted me to stick to a red/gold colour scheme & they preferred how the colours were implemented on this identity. With a contemporary layout, it is professional, but not too corporate. The colours are classical & indicative of WB's rich cinema identity. This campaign is still a work in progress & I look forward to seeing where it goes next.
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