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Hollywood is made here! Warner Bros Studio Tour Hollywood, offer visitors an epic expedition into the magic of movie-making. It moves people through the famous WB studio like they are a member of the crew. With such a rich history in the filmmaking industry, This is a must-do attraction for all film buffs. 

I am required to To create key art for the attraction
that is both captivating & also reflective of the studios'
rich history & brand guidelines. This key art is to be adapted to various formats from social, to billboards,
even digital banners.


 

Classically Contemporary - (Selected Design)

 

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Billboard-

Digital Banners-

This identity was ultimately selected over the other designs I presented. I focussed on the interactive elements the attraction offers, as the aim is to attract guests to participate in the tour. I also incorporated some of its iconic landmarks (a priority of the client). The client wanted me to use this red/gold colour scheme & they preferred how they were implemented on this identity. With a contemporary layout, it is professional, but not too corporate. The colours are classic & indicative of  WB's rich cinema identity. This campaign is still a work in progress & I look forward to seeing where it goes next.

Billboard-

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An Epic Expedition - (Version 2)

 

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Digital Banners-

Billboard-

The client emphasized the use of the tour cart in the design. The aim of this identity was to focus on the cart & the journey it will take you on throughout the WB studio. I wanted to focus on all of the memories & instagrameable moments the tour had to offer. Whilst fun, this design is ultimately a little too overwhelming.
 

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The Icon - (Version 3)

 

Billboard-

Digital Banners-

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A different take on my original design, this identity focussed on the iconography of the WB brand. To be specific; the shield. I used the bottom of the shield as a mechanism to hold the Warner Bros. Studio Tour Hollywood logo. This identity brings this shield iconography to the forefront & really emphasizes the gold.
Bringing about connotations of class & history. Ultimately the simplicity & effectiveness of my selected design, was a stronger choice over this identity.