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Empowering individuals to learn from the very best in their fields, BBC Maestro is a distinguished e-learning platform that offers unparalleled courses to master a wide range of skills from industry experts a.k.a. our Maestro. My role is to ensure that every creative output for the brand exudes a sense of premium quality, solidifying BBC Maestro as the authoritative and professional learning experience for all users.
I oversee & design BBC Maestro's creative output—from campaign content (paid media & emails) to social media, website assets, B2B sales materials & more. I contribute to ideation, trend analysis, as well as innovative design & motion, ensuring every piece reflects our premium tone of voice and maintains the highest standard of excellence.
CONCEPTUAL ADS
FOR OUR MAESTRO
1.
For every Maestro, a collection of conceptual ads is created to promote their respective course. Take a look at a few standout designs.
SPOTIFY COURSES
LAUNCH BRANDING
2.
Spotify Courses made its debut with our courses front and center. I had the honour of designing the branding for this launch.
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SELECTION OF
EMAIL HEADERS
3.
there is no shortage of opportunities to promote the product, updates, events, etc... With emails & these emails require designing, below are a few of the designs.
My time with BBC Maestro was about shaping a clear, consistent identity for a growing platform. Through thoughtful design & careful storytelling, I have helped bring structure & style to a brand built around expert voices - making sure the presentation matched the quality of the content.
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