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Paramount brought me on-board to help pitch the Dungeons & Dragons movie to brands like Coca-Cola, Domino’s, Vodafone, and Enterprise via OOH ads. I created various, playful, fandom-fueled designs to show how D&D could boldly lead, unexpected brand collaborations.
My role is to design conceptual, fandom-fueled OOH ads that blend D&D’s epic adventure with a wink of humor. Each design playfully imagines brand products tagging along for the quest, sprinkled, of course, with a touch of D&D magic.
The clients intentions were always to select 1 ad for each product/brand, after 30+ designs were pitched by myself and other designers. Thankfully the above 2 ads I designed were selected by the client. The client appreciated how the selected ads felt both 'other-worldly' & very connected to the world of this new movie.
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