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Disney values different cultures, they know that the magic is in our differences & when we see those differences on screen it is what provides us with that feeling of belonging & empowerment. Nothingproves this more than the unsung Disney icons of diversity from the90’s & 00’s. These characters were proud of their adversities since before “diversity” was popular. They are Gen-Z’s very own trailblazersof inclusivity.
I am required to introduce Gen-Z to to their very own unsung icons of diversity with a campaign targeting the EMEA region & celebrate Disney’s 100 year anniversary. My solution? Disney 100. Celebrating 100 years of trailblazing.
REINTRODUCING
OUR ICONS
1.
The audience have not heard from these characters in a while. We will use the Gen-Z essential platform; instagram, to re-introduce them to these unsung heroes of diveristy. The posts will use this silhouete design to trigger the best kind of familiarity; nostalgia.
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SHOWCASE THE
DIVERSITY
2.
Disney+ is a rapidly growing platform & the hub for all Disney content, a special trailblazers collection on the service containing curated content that tells their diverse stories will be an efficient way for people to access those sweet memories from their childhoods.
PARADING THE
DIVERSITY
3.
The majority of these characters are yet to make thier Disney parks debut & this simply furthers the lack of accessibility to these cultural trailblazers. The trailblazers parade would allow the target audience to ineract with the very icons that empowered, loading their Disney holidays with warm, meaningful memories both old & new.
DRIPPIN' IN THE
DIVERSITY
4.
A collaboartion between Disney & H&M, graphic t's have become all the rage amongst the audience, this limited edition line of trailblazers t-shirts, will enable fans to un-apollogetically make these characters part of their identity. Why H&M? because H&M facillitate easy online/in-store shopping, amongst the entire EMEA region, unlike many alternative retailers.
SHARE THE
NEWS
5.
in an effort to further the exposure of the campaign. OOH advertising such as billboards will be used around cities to maximise exposure. These billboards will bring awareness to the various campaign touch points.
CASE STUDY VIDEO
We're putting a spotlight on the Disney characters who were the first of their kind & we believe this campaign can be truly inspiring & transformative. We've carefully planned a mix of marketing activities, teamed up with brands, created engaging materials & produced social content to spark conversations worldwide. These pioneering characters, who broke molds and stereotypes, represent Disney's ever-evolving spirit. They bring people together, create empathy & connect generations. The possibilities are vast: a deeper appreciation for Disney's diverse history, renewed interest in classic & modern stories & a sense of pride in being part of the Disney community. This campaign is all about embracing inclusion & innovation, ensuring that Disney's enchantment continues to touch the hearts of everyone.
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