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Create the identity of a local bike hire scheme in a city of your choosing. This can be one that already exists or a new scheme.
Venture London accomplishes this by juxtaposing various motifs that represent our city’s diverse communities and colourful personality as part of our bike design. Our service also offers users a chance to experience lesser-known, secret activities & experiences in London that are not highlighted in tourism ads and blogs.
I need to create an identity for a bike hiring service that reflects London's outlandish & colourful personality. London is more than just a skyline it is an amalgamation of culture.
MY SOLUTION? AN IDENTITY THAT IS NOT TIED DOWN TO ANY CONVENTIONS & USES VARIOUS DIFFERENT MOTIFS TO REPRESENT LONDON'S DIFFERENT BOROUGHS.
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