The Brief:

Create the identity of a local bike hire scheme in a city of your choosing. This can be one that already exists or a new scheme.

My Idea:

Venture London accomplishes this by juxtaposing various motifs that represent our city’s diverse communities and colourful personality as part of our bike design. Our service also offers users a chance to experience lesser-known, secret activities & experiences in London that are not highlighted in tourism ads and blogs.

I need to create an identity for a bike hiring service that reflects London's outlandish & colourful personality. London is more than just a skyline it is an amalgamation of culture.

MY SOLUTION? AN IDENTITY THAT IS NOT TIED DOWN TO ANY CONVENTIONS & USES VARIOUS DIFFERENT MOTIFS TO REPRESENT LONDON'S DIFFERENT BOROUGHS.

MERGING CULTURE.

Screenshot 2020-04-02 at 14.23.32.png
VL1.jpg
VL2.jpg
VL3.jpg
VL4.jpg
Venturay.jpg